mobanmarketA men’s scent for Italian fashion brand Prada, which was set to launch this fall, has now been delayed to arrive in spring 2006. The decision to delay the launch was taken in order “to firmly establish the Prada women’s fragrance first”, Puig Prestige Beauté brands president Manuel Puig tells Cosmeticnews.com.
The idea is to make a vintage-style fragrance with a very masculine leathery-ambery trail,” explains Puig. “We want a product that would be surprising and at the same time would evoke the vanilla-tinged fragrances of the 50s and 60s, a fragrance in the finest tradition of perfumery and yet completely new.”
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