mobanmarketChildren Worldwide Fashion Group (CWF), continues the intensification and the development of its brand by launching worldwide a Boss kidswear collection under license for the core brand Boss. Being one of the European leaders in luxury children’s fashion under license designs, CWF produces and distributes the children’s collection of eight Burberry, Chloe, DKNY, Elle, Escada, Marithe+Francois Girbaud, Missoni and Timberland.
The Group confirms the intention to develop a children’s wear collection under exclusive license with the Hugo Boss Group, and will design, produce and distribute their collection for girls and boys from 0 to 16, beginning in SS10, and to be launched on the Pitti Immagine Bimbo in Florence this summer. The Boss kidswear collection jointly developed by Hugo Boss and CWF will repositioned as a premium label.
The distribution of the Boss kidswear collection will be made via a selected network of multibrands retailers, department stores, Hugo Boss’ own stores as well as CWF stores, beginning with the European markets, Russia, Eastern Europe and Middle East countries before being extended to other regions of the world.
“It is with much pride and enthusiasm that we announce our intention to collaborate with Hugo Boss. This new license perfectly complements the C.W.F. portfolio since it allows consolidating the legitimacy of CWF in top of the range and luxury children’s brands development and expanding CWF product offering to better serve its customers.” declared Chrystel Abadie-Truchet, CWF President.
Hugo Boss has ranked among the global market leaders in superior fashions for several years, and has been progressively extending this position. The Group has over 1300 stores in the world and is present in over 6000 selling points. Having strong partnerships with leading premium adult brands, CWF’s tripled its turnover since 1999.
Image: Hugo Boss