mobanmarketTo show it’s SS10 collection, accessory label Mulberry turned Claridges Hotel into a candy-coloured wonderland. The show was inspired by photographer Tim Walker and Sofia Coppola’s ‘Virgin Suicides’. Mulberry mixed sweet palettes with nudes and bleached brights.
To celebrate the new season, Mulberry created a carnival wonderland in Claridge’s ballroom. Decorated with thousands of balloons, real-life merry-go-rounds, fun house mirrors, cotton candy, and spiked lemonade, Mulberry made a dreamy party playground come true.
“Right, I’m going straight for the face paint,” Alexa Chung said when she entered the hall. Less did she know that her name would be one of the temporary tattoo designs on offer. Mulberry also named a bag after the stylish presenter this season.
The festival feeling was perhaps too real for some partygoers. “I’ve lost all my mates, which is what would always happen when I was a kid,” the model-turned-designer Ben Grimes joked in front of a photo booth, where revellers could have their pictures taken on a giant horse. “This is bringing back some rough childhood memories.” Around midnight, the band Friendly Fires took the stage.