mobanmarketThe "Better Than You Bay Bay" t-shirt introduced during the current MJF/Adam Cole storyline has been a major hit in terms of sales for AEW.
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According to Dave Meltzer in this week's Wrestling Observer Newsletter, the new shirt has sold more than any other AEW shirt for the current year. It's also the second highest-grossing shirt for the year behind an MJF button down that has a higher price point.
The shirt was introduced on Dynamite several weeks ago by MJF to a reluctant Cole, and the two opponents turned teammates in the Blind Eliminator tag team tournament have now become friends as part of the story.
The two first wrestled against each other in a mid-June Dynamite title eliminator bout that went to a 30-minute draw. After being paired up in the tournament against their wishes, they defeated The Butcher & Matt Menard in the quarterfinals, Big Bill & Brian Cage in the semifinals and then Sammy Guevara & Daniel Garcia in the finals on this past Wednesday's Dynamite.
With the win, they earned a title shot against AEW Tag Team Champions FTR on the Saturday, July 29th Collision.