mobanmarketThe Brownlee brothers were two Boardman-sponsored athletes in attendance at the new launch of the major Brit brand’s range in London this week.
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The brothers have long ridden the brand’s road bikes for their ITU races, and have contributed ideas and feedback to the design process of Boardman’s exhaustive new line-up. We caught up the 2012 Olympic champ Alistair in Shoreditch to chat through the latest range and how his fitness is shaping up…
ON PARTNERING WITH BOARDMAN
“It’s just fantastic working with them, we’ve been involved for a long time now – about seven years. It’s good to see the bikes progressing. The race bike is the most important thing for us, but the whole range is great – we’re using cross bikes a lot at the moment. I’m riding a cyclecross bike with mudguards a lot, which is great fun!”
ON THE DESIGN PROCESS
“We feedback tonnes of stuff. We’re one of the first to get to ride the road bikes and feedback to the team the smallest details, as well as practical stuff – for example, what the bikes are like to travel with. The signature Air 9.8 frame we’ll be using is fairly similar really, but with a few updates.”
ON BOARDMAN’S NEW ETHOS