mobanmarketInvestment website SeekingAlpha.com published an article this week looking at the huge spike in organic Google search traffic that WWE.com received for SummerSlam. Analyst Steven Borovay believes this is a strong indicator that WWE added a significant number of new subscribers to the WWE Network for the show.
Back in April, WWE.com’s organic Google search traffic peaked at around 3.4 million searches for WrestleMania 30. For SummerSlam, Google search traffic spiked 26.9%, peaking around 4.4 million searches. Borovay notes that most WWE Network subscribers go directly to WWE.com (instead of searching through Google to access to the site), which “should substantially increase network subscriptions.”
Combined with WWE’s expansion into over 150 foreign countries, Borovay is confident that WWE is making big gains towards it’s recently-lowered break-even point.
I conclusion, he write that WWE “will body slam all external negative expectations by analysts that are too focused on short term glitches and not looking at the big picture.”
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