mobanmarketAmazon has expanded its Climate Pledge Friendly programme to Europe
following the launch last month of the initiative which aims to help
shoppers more easily identify sustainable products on the retailer’s
website.
The programme now indicates over 40,000 Climate Pledge Friendly products
across France, Germany, Italy, Spain, and the UK that meet one or more of
19 different sustainability certifications.
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Climate Pledge Friendly products are featured in a dedicated section of
the Amazon store and also have additional sustainability information on the
product page.
The US retail giant is also rolling out its ‘Compact by Design’ in
Europe and the UK, a new certification – also launched last month – for
products using efficient and more sustainable packaging.
“Climate Pledge Friendly is a simple way for our customers to discover
more sustainable products that help preserve the natural world,” said Doug
Gurr, Amazon UK country manager. “With 18 external certification programmes
and our own new Compact by Design certification, we’re incentivising
selling partners to create sustainable products that help protect the
planet for future generations.”
Photo credit: Amazon, Facebook