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Breakdown of $137.5 Million Generated by Boston Marathon

on

Boston Marathon
Weekend 2012 will mean $137.5 million
for Greater Boston
economy

 

 

BOSTON, April 11, 2012 – The 116th
Boston Marathon on Monday, April 16, 2012 will bring $137.5 million  in
spending impact to the Greater Boston region, according to Greater Boston
Convention & Visitor Bureau (GBCVB) President and CEO, Patrick Moscaritolo.

 

This year there will be at least 26,700 official runners
including 4,330 runners from outside the United States. An estimated 500,000
spectators line the 26.2-mile course each Patriots‰Ûª Day to view the Marathon in person.

 

‰ÛÏThe spending impact of the 116th Boston Marathon is
the equivalent to our region hosting the NCAA Final Four. It is a huge economic
benefit for our visitor industry and it kick starts our Spring tourism
season,‰Û said Greater Boston Convention & Visitor Bureau President
and CEO, Patrick Moscaritolo.

 

‰ÛÏBoston Marathon weekend is the unofficial start of
Spring in Boston,‰Û
said Tom Grilk, Executive Director of the Boston Athletic Association, which
has organized the race since its inception in 1887.  ‰ÛÏEvery year,
hometown heroes from every state and from countries worldwide come to Boston to test their
fitness at the world‰Ûªs oldest and most prestigious annual marathon and in
the process they patronize our shops, restaurants, hotels and stimulate our
businesses like at no other time of the year.  The B.A.A. is proud to
provide the infrastructure and be responsible for this energy, enthusiasm and
spending.‰Û

 

More
than 1000 members of the media from 200 outlets across the world will cover the
Boston Marathon, providing Boston 
with unparalleled  international exposure.  No sporting event in Boston draws a larger or
more diverse media corps.

 

This
year Marathon runners are from sixty-seven (67) countries including the United States.

 

 

 

 –
more –

The estimated $137.5 million in spending impact will be
generated from the following categories:

¨       
Total spending by 26,700 runners and their guests,
including spending at John Hancock Sports & Fitness Expo                         $92.4
million

¨       
Total spending by spectators                                                                     $12
million

¨       
Total spending by the Boston Athletic Association                               $7
million

¨       
Charity Fundraising events by marathon runners                                $16
million

¨       
Total sponsors & media Marathon-related spending               
            $10.1 million

                                                                                                       TOTAL $137.5 million


The 116th Boston Marathon is second only to the 100th
anniversary race in economic impact and number of runners. In 1996 there were
38,708 runners and spending impact reached $172 million.

 

 

ABOUT THE BOSTON ATHLETIC ASSOCIATION

Established
in 1887, the Boston Athletic Association is a non-profit
organization with a mission of managing athletic events and promoting a
healthy
lifestyle through sports, especially running. The B.A.A.’s Boston
Marathon is the world’s oldest annual
marathon, and the organization manages other local events and supports
comprehensive charity, youth, and year-round running programs. Since
1986, the
principal sponsor of the Boston Marathon has been John Hancock
Financial. The Boston Marathon is part of the World Marathon Majors
along
with the Virgin London Marathon, BMW Berlin Marathon, Bank of America
Chicago Marathon, and the ING New
York City Marathon.

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