mobanmarketLaPointe, who launched her eponymous label in 2010 with her female CEO Sarah Adelson and has since dressed celebrities like Gigi Hadid, Michelle Obama, Kate Bosworth (above) and Lady Gaga, adds, “Beyond the obvious reasons of wanting to see women succeed, I don’t think that the customer would really see a tangible benefit either way.”
Other prominent female designers including Michelle Smith, co-founder and creative director of Milly (whose gown was immortalized in Michelle Obama’s iconic Smithsonian National Portrait Gallery image), Tanya Taylor and shoe designer Tamara Mellon (whose design was recently worn by newly minted Duchess of Sussex and noted feminist, Meghan Markle), feel differently.
“Men don’t know what it feels like to walk in our shoes, figuratively and literally,” Mellon tells InStyle of the importance of having a female designer calling the creative shots. “A lot of shoes that men design have great shelf appeal, but are impossible to wear. Our head designer is a woman, so we’re able to think through what the needs are in our lives, and be really specific about how we design into those needs.”
Taylor, a 2014 CFDA/Vogue Fashion Fund finalist, echoes the sentiment that women bring an added, valuable layer in terms of the design process. “Being a female designer, I know how dresses should fit, how important fabrics need to feel on your skin—the shapes that feel sexy, easy, and versatile,” she tells us. Smith, too, draws the same conclusion based on customer feedback.
“My customers often say they love MILLY clothing because of how complimentary the garments are to the female body,” she says. “This connection can be lost when a company is dominated by men.”
The one thing the designers can all agree on? The fact that men dominate isn’t surprising. In fact, it’s why many say that they chose to launch their own companies.
“I started this company because I wanted to have a female-led business with a very different culture than I’d experienced in the past,” Mellon tells InStyle of her eponymous label. (Mellon has previously opened up about learning she was paid less than male executives at Jimmy Choo, the company she co-founded in 1996 that she eventually left in 2011 in order to launch her own line.)
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“I’m not surprised that fewer men think gender inequality is a problem in the fashion industry, but I do think those men are guilty of perpetuating the issue,” Mellon continued.
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In the era of woke consumerism, shoppers are keeping an eye out for more than just the hottest, most Instagrammable designs. They’re also seeking shared social values—think sustainability, ethical manufacturing and locally sourced products. A Nielsen Global Corporate Sustainability Report from 2015 found that 73% of millennials are willing to pay extra for sustainable offerings, a number that continues to rise as the issue is made more apparent through campaigns that highlight the industry’s impact on the environment.
Just as we don’t expect shoppers to quit Zara and H&M cold turkey because they don’t check all of the sustainability boxes, we don’t expect shoppers to turn a cold shoulder to brands run by men—nor should they. But that’s precisely why studies like this survey are so important. Raising awareness about larger social issues works.
“I think that men and women are both equally talented, qualified, knowledgeable, and determined to make a product that makes the end customer react and feel good—the emotions we seek when we are shopping,” says LaPointe. “The customer is mostly unaware of whatever struggles are going on behind the scenes at the brands making the garments they purchase.”
Herein lies the issue. As The Times points out, the best way to encourage to customer—aka you, dear reader—to care and shop strategically is to first have a conversation about it.
Jonathan Borge contributed to this report.