Hugo Boss, who’s womenswear never quite got off the ground as its successful menswear lines, is aiming to increase revenues from its Boss Woman collection by about 30 pct this year to nearly 90m EUR, CEO Bruno Saelzer said in an interview with Euro am Sonntag.
“Last year, we reaped 8 pct of our overall revenues from our own Boss-Shops. This year it will be about 10 pct,” he said. He said the company expects to open up 10-15 new stand-alone stores annually, he said. Commenting on China, he said it is possible that the company will set up its own production facility there in five years.