mobanmarketAlexander McQueen is expanding his brand to include a denim collection for both men and women..The designer, who in September also unveiled a footwear line for Puma, will launch a second ready-to-wear collection called McQ – Alexander McQueen for fall 2006. “The focus of this collection will be younger and more renegade, but always signature McQueen,” the designer said in the statement. “This partnership will add a new and inspiring dimension to the McQueen world.”
The new rtw line comes hot on the rubber heels of McQueen’s new collaboration with Puma. The Alexander McQueen Puma line will launch in 200 to 250 stores worldwide in January, including McQueen’s flagships in London, New York and Milan. McQueen parent Gucci Group has strongly encouraged its smaller brands to build their businesses by striking deals with outside companies. Gucci wants the brands, which also include Stella McCartney and Balenciaga, to be profitable by 2007. Later this week, McCartney will unveil a limited-edition capsule collection for H&M. She also has a successful performance sportswear line for Adidas.
The new McQueen line will hit 600 shop floors worldwide in June. A McQueen spokesman said the stores that will carry the line will include Harvey Nichols, but not the McQueen flagship London. Prices will range from 495 pounds to 60 pounds for a T-shirt. The collection will include denim jeans, jackets, trenches and miniskirts with special treatments and washes. It will also include knitwear, T-shirts, woolen coats and trousers made from washed and overdyed cottons.