mobanmarketRacing legends, jetsetters and journalists attended the pre-Basel World party to fête legendary Swiss watchmaker Tag Heuer’s 150th anniversary and 25th year with McLaren in F1. As part of its anniversay, a new book has been released, TAG Heuer: 150 Years, a beautifully illustrated publication from Editions Assouline.
In over 200 pages, TAG Heuer: 150 Years outlines the watchmaking brand’s unique trajectory from the small, artisanal workshop of Edouard Heuer in the Swiss Jura to world leader in luxury sports watches, chronographs and professional sports timekeeping. The book was presented by Edouard Heuer’s great-grandson, Jack Heuer, TAG Heuer’s Honorary Chairman and one of the watch industry’s most brilliant innovators.
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