Apple TV+ premiered its first show at the Tribeca TV Festival on Saturday, flaunting feminist snark, lavish period costumes and a star-studded cast in ‘Dickinson,’ a series that sheds a modern light on the life of an iconic American poet.
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Emily Dickinson, the prolific American poet, is played by Hailee Steinfeld, the pop star whose breakout vocal performance in ‘Pitch Perfect 2’ and debut single ‘Love Myself’ made her a teen idol — a casting decision that Apple is likely betting on to draw young, loyal fans to the streaming service.
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Steinfeld’s Dickinson is a firebrand who writes poetry furiously into the night and flirts with Death, a character played by rapper Wiz Khalifa, all while feeling constrained by the expectations she faces as a woman in 1850s New England.
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In the first episode, Dickinson resists her mother’s efforts to marry her off and is heart-broken when her father berates her for submitting a poem to be published in a literary magazine.
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“I do think that the pressure that Emily Dickinson is under to feel or act or do certain things, I think that women still feel that today,” Steinfeld said after a screening of the show’s first episode.
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Steinfeld also surprised the Tribeca audience with the announcement that she will release her new single ‘Afterlife’ on September 19 and the song will feature in the show.
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‘Dickinson,’ which also stars Jane Krakowski of NBC’s ‘30 Rock,’ joins seven other original shows that Apple TV+ will feature when it launches on November 1, including ‘The Morning Show’ with Jennifer Aniston and Reese Witherspoon and ‘See,’ a sci-fi drama featuring Jason Momoa.
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‘Dickinson’ cast members said they were grateful Apple seemed to spare no expense on period costumes and sets.
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Apple, which transformed the music, mobile and personal computing industries, plans to spend $2 billion (Dh7.34 billion) on original programming for its new streaming service this year.
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“They clearly put a lot of money and kindness into the look of the show which I think pays off amazingly on screen,” Krakowski, who plays Dickinson’s mother, said after the Tribeca screening.
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To compete with Walt Disney Co’s Disney+ and Netflix in a battle for streaming TV customers, Apple is offering a year of free TV service for customers who purchase most Apple devices. Apple TV+ will be available in over 100 markets at launch.
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The Morning and Evening Brief###
The Morning and Evening Brief